My Resume

I'm a results-driven marketing professional with over 10 years of experience in digital marketing, graphic design, and brand development. I have a proven record of driving growth through integrated marketing campaigns, web optimization, and data-driven strategies. I have a strong background in educational content development and stakeholder management. I also have expertise in marketing analytics, conversion optimization, and multi-channel campaign execution.
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My Portfolio
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Experience

Marketing Coordinator | June 2022 - Present

Great River Learning | Dubuque, IA

  • Over the past year, grew LinkedIn following by 200+ members (15% growth) to 1,510 followers, increased YouTube subscribers by 50% YoY, and expanded LinkedIn Newsletter subscribers by 71%.
  • Over the past year, doubled product marketing leads, secured 5 direct product adoptions worth over $80k, and assisted in over 20 total adoptions. Collaborated with Acquisitions to secure 2 new projects worth over $30k.
  • Initiated and grew our LinkedIn Newsletter to over 450 subscribers over the past 2 years, and our flagship podcast (Can I Get a Retake?) to over 100 monthly viewers on YouTube. Increased survey responses to 48% through collaboration with account reps.

High School Teacher | July 2020 - June 2022

East Dubuque Unit District 119 | East Dubuque, IL

  • Researched, developed, and executed educational curricula using diverse academic sources, demonstrating content creation and audience engagement skills.
  • Managed relationships with students, parents, administrators, and fellow educators while coordinating classroom activities, lessons, and managing conflicts.
  • Continuously analyzed student performance data to optimize teaching strategies and improve learning outcomes.

Marketing Manager & Business Owner| May 2016 - May 2020

Willis Media Lab | Galena, IL

  • Increased client revenue by 20% through integrated digital marketing campaigns combining web optimization, social media strategy, and local advertising.
  • Developed and executed comprehensive marketing strategies across web, social media, and traditional channels for 10+ clients across various industries.
  • Created comprehensive brand strategies and visual identities that increased brand recognition and customer engagement.

Website Designer | June 2012 - May 2016

Willis Computer Solutions, Inc. | Galena, IL

  • Enhanced clients’ online presence through strategic web design and UX optimization.
  • Implemented SEO best practices and conversion optimization strategies to improve organic search rankings and reduced CAC.
  • Built and maintained long-term client relationships through consultative approach and consistent delivery of measurable results.

Education

University of Minnesota

Minneapolis, MN

JOURNALISM, B.A. | 2015
Strategic Communications Focus | Marketing Minor


University of Wisconsin - Platteville

Platteville, WI

PRE-MEDICAL | 2018

Skills & Proficiencies

Marketing

Conversion Optimization
Copywriting
Marketing Strategy
Content Marketing
Marketing Automation
Data Analysis
Project Management
Social Media Management

Management

Leadership
Communication
Organization
Time Management
Adaptibility

Software

Adobe Creative Suite
PowerBI
LinkedIn Campaign Manager
CRM Platforms
Microsoft Dynamics Marketing

Website Design & Development

UX Optimization
HTML/CSS
SEO/SEM
Google Analytics